A dedicated IP address ensures that you'll have a distinctive numeric identifier on the Internet and that it shall not be shared with other's websites or applications as it happens with a shared Internet hosting account. There are various uses for a dedicated IP - for instance, when an SSL certificate is required if you have an online store and you need to accept online payments or in case you have a login form and you would like the information that users submit to be encrypted. A dedicated IP address may also be used for other apps, like a VoIP server, for instance. In addition, it shall give more credibility and security to your sites, since a network flood to a shared IP will not have any effect on your dedicated IP. In case you host your websites with our company and you have your own hosting server, you shall be able to get one or several dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP provided with the hosting server.